Founder, Gastronomic+34, Co-Executive Director (for The Culinary Institute of America), Torribera Mediterranean Center; Barcelona, Spain.

Santi Mas de Xaxàs Faus is the founder of Gastronomic+34 and Co-Executive Director, for The Culinary Institute of America (CIA), at the Torribera Mediterranean Center (TMC), a joint project of the University of Barcelona and the CIA.

Santi has a degree in Management and Business Administration from the University of Barcelona and after 7 years in different marketing positions in a French multinational of small household appliances, he decided to devote himself to his passion; gastronomy.

In 2007 he founded Gastronomic+34, a company specialized in the promotion of the Spanish gastronomy and products abroad. He has organized events in China, Dubai, Brazil and In the US where he began to collaborate with the CIA and represent them in Spain.

He has participated in numerous CIA projects such as the Worlds of Flavor or Menus of Change conferences among many others strategic initiatives. In 2018 he co-led the creation in Barcelona of TMC, a center specialized in sustainability, health, food and the Mediterranean diet. Santi will co-host the Sustainable Culinary ThinkLab podcast to be launch in 2023.